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Do you ever wonder how your brand’s data lake became an impenetrable swamp, instead of a vibrant growing place teeming with new knowledge about customers? When data lake creation is driven primarily by the urge to simply house data it inevitably devolves into little more than a data swamp.

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CX transformed brands know an effective data lake is one that is collaboratively created and is guided by the desire to accelerate a brand’s customer knowledge. This approach leads to a customer-first mindset during the creation process and results in the creation of a vibrant growing data lake, teeming with data, where a brand can easily find the insights it needs to satisfy customers’ wants, needs and desires.